19 Nov Gen Z’s Online Shopping Habits Expected to Translate on Board
A study of Generation Z’s travel spending habits exposes a larger trend in how nearly all airline passengers have trained themselves to shop in flight.
Twenty-six dollars doesn’t sound like a lot of money – until you multiply it by 1.2 billion.
New research from the London School of Economics and Political Science (LSE), commissioned by Inmarsat Aviation, suggests that by 2028, Generation-Z passengers will spend an average of $26 on travel purchases during a flight. According to this study, an extension of the third part in LSE’s Sky-High Economics report, which was presented at FTE APEX ASIA EXPO last week, Gen Z is also poised to become the largest group of airline passengers globally within the next decade, with 1.2 billion flying each year by 2028.
Read the full article here – https://apex.aero/articles/in-flight-shopping