Thought leader

CUTTING THROUGH THE BULL

Harnessing the Power at your Fingertip

Dominic is the author of “Cutting Through the Bull – Harnessing the Power at Your Fingertips”. It is his first book and provides a firm argument for why strong integrated marketing communications should be central to your strategy.

The book has been very well received since its release in 2021, even winning two awards from the Book Authority, rating it as “one of the best B2B marketing books of all time”, as well as the “Best new B2B marketing book of 2021”.

Dominic in Print

Dominic is also a regular contributor to business press, providing thought-leadership and insights on the topic of marketing communications, and digital connectivity in aviation. He has spoken at high-profile events on a range of topics over the years.

August 27, 2021

The Value of Marcomms in M&A
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July 07, 2021

Embracing Digitalization – What Aviation Can Learn From The UK Energy Taskforce
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June 07, 2021

Marketing Communications Is Critical Today, And Tomorrow.
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May 13, 2021

Marketing in Manufacturing
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February 16, 2021

How to change your company structure to add power to your marcomms
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February 10, 2021

Marketing Maestro Interview With Dominic Walters
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July 23, 2020

A flightplan for B2B marketers to emerge from crisis
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December 06, 2019

How Inmarsat is building a network for aviation from the ground up
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November 18, 2019

Gen Z’s Online Shopping Habits Expected to Translate on Board, Says Inmarsat
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September 17, 2019

Apac May Offer Airlines Us$10.3 Bil Market Share To Boost Ancilla
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September 09, 2019

Can Satellite WiFi Kill The Airline Loyalty Program? New Report Says Connectivity Is King
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April 30, 2018

Brand Profile: Inmarsat Aviation
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January 18, 2018

Master of Change
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March 10, 2017

Chasing Satellites

Awards