As a leading marketing communications professional with more than 20 years’ experience of delivering effective integrated strategies, Dominic delivers practical solutions that underpin business growth by enhancing and protecting reputations, and setting out the brand narrative.
Having held senior B2B marketing communication roles in organisations including BAE Systems, Network Rail and Inmarsat PCL, and consulted to organisations such as BP, Shell and PizzaExpress Hong Kong, Dominic is an expert in developing integrated marketing communications strategies which enhance every aspect of organisational development.
Many companies acknowledge that marketing communications can have a significant impact to business success. However, all too often they do not know how to fully harness that power. That is where effective insight, strategic development and metrics can make all the difference. Facing a challenge, looking to accelerate growth, launch in a new market, re-shaping, or starting from scratch – that is my insight makes real difference.
Dominic Walters is an established integrated marketing communications strategist.
Specialising in the B2B sector, he works with organisations around the world to help them truly harness power of marketing communications.
Working with business leaders and mentoring marketing teams, Dominic drives the growth, evolution and effectiveness of marketing capabilities in B2B businesses of all shapes and sizes, all over the world.
B2B companies are leaving no stone unturned as they look for cost reductions, with additional spend being closely scrutinized. Across multiple industries, marketers face the daunting prospect of long-term budget cuts and resource reductions, and are continuously challenged as companies realign priorities to keep the......
Diversity and inclusion has been a phrase used by many businesses for over a decade however, for a lot of that time, employees saw limited or concrete action. Fortunately things are beginning to change as the reality dawns that not only is an inclusive attitude......
KUALA LUMPUR: Asia Pacific region is projected to have a market size of US$10.3 billion by 2035 for airlines to grow their ancillary revenue through inflight services connectivity enhancement. Read the full article here – https://www.nst.com.my/business/2019/09/521985/apac-may-offer-airlines-us103-bil-market-share-boost-ancillary-revenue...
With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports Read full article here – https://www.transformmagazine.net/articles/2018/brand-profile-inmarsat-aviation/...